01

About

With a wealth of experience and a keen commercial acumen, I am a seasoned Product Designer specializing in UX, Spatial, and Visual Design. My passion lies in partnering with businesses to cultivate enriching customer journeys that not only satisfy but also drive revenue and expansion.

Whether in the dynamic realm of startups or the structured environment of enterprise, I embrace a systems-thinking approach to deliver end-to-end digital solutions that truly make an impact. My expertise lies in transforming ideas into tangible products, creating value that resonates with both users and stakeholders alike.

I excel in analyzing user interactions, ensuring seamless experiences, and providing robust support throughout the product lifecycle. Simplifying complexities, establishing efficient workflows, and fostering collaborative teamwork are at the core of my approach to product design.

02

Work Experience

DEC 2023 - JUN 2024

Senior Product Designer, FitXR (VR/MR)

  • Lead multiple design initiatives across various squads, collaborating closely with cross-functional teams, including engineers, product managers, and QA testers.

  • Refine and maintain design standards by contributing significantly to the development of design systems for VR and mobile products.

  • Facilitate design sprints and workshops to brainstorm and iterate on innovative solutions, ensuring alignment with business objectives and technical constraints.

DEC 2023 - JUN 2024

Senior Product Designer, FitXR (VR/MR)

  • Lead multiple design initiatives across various squads, collaborating closely with cross-functional teams, including engineers, product managers, and QA testers.

  • Refine and maintain design standards by contributing significantly to the development of design systems for VR and mobile products.

  • Facilitate design sprints and workshops to brainstorm and iterate on innovative solutions, ensuring alignment with business objectives and technical constraints.

DEC 2023 - JUN 2024

Senior Product Designer, FitXR (VR/MR)

  • Lead multiple design initiatives across various squads, collaborating closely with cross-functional teams, including engineers, product managers, and QA testers.

  • Refine and maintain design standards by contributing significantly to the development of design systems for VR and mobile products.

  • Facilitate design sprints and workshops to brainstorm and iterate on innovative solutions, ensuring alignment with business objectives and technical constraints.

Feb 2023 - DEC 2023

Product Designer, FitXR (VR/MR)

  • Conducted rigorous usability testing, analyzed feedback, and redefined the art direction within the Onboarding squad, leading to greater responsibilities in art/design strategy.

  • Collaborated closely with technical artists and engineers to lead design and art decisions across multiple product features.

  • Architected personalization into onboarding from concept to implementation, enhancing the product to exceed industry standards by continuously pushing the boundaries of virtual fitness.

feb 2023 - DEC 2023

Product Designer, FitXR (VR/MR)

  • Conducted rigorous usability testing, analyzed feedback, and redefined the art direction within the Onboarding squad, leading to greater responsibilities in art/design strategy.

  • Collaborated closely with technical artists and engineers to lead design and art decisions across multiple product features.

  • Architected personalization into onboarding from concept to implementation, enhancing the product to exceed industry standards by continuously pushing the boundaries of virtual fitness.

Feb 2023 - DEC 2023

Product Designer, FitXR (VR/MR)

  • Conducted rigorous usability testing, analyzed feedback, and redefined the art direction within the Onboarding squad, leading to greater responsibilities in art/design strategy.

  • Collaborated closely with technical artists and engineers to lead design and art decisions across multiple product features.

  • Architected personalization into onboarding from concept to implementation, enhancing the product to exceed industry standards by continuously pushing the boundaries of virtual fitness.

JAN, 2022 - Current

Founder & Designer, Aesthetex

  • Specialize in helping small to medium business owners and entrepreneurs elevate their brands and create exceptional user experiences under my own brand, Aesthetex.

  • Work with clients across various industries, including visual arts, health and wellness, dentistry, executive coaching, cybersecurity, education, and technology.

  • Collaborate with founders and marketing teams to transform business visions into compelling visual identities and intuitive product designs.

JAN, 2022 - current

Founder & Designer, Aesthetex

  • Specialize in helping small to medium business owners and entrepreneurs elevate their brands and create exceptional user experiences under my own brand, Aesthetex.

  • Work with clients across various industries, including visual arts, health and wellness, dentistry, executive coaching, cybersecurity, education, and technology.

  • Collaborate with founders and marketing teams to transform business visions into compelling visual identities and intuitive product designs.

JAN, 2022 - current

Founder & Designer, Aesthetex

  • Specialize in helping small to medium business owners and entrepreneurs elevate their brands and create exceptional user experiences under my own brand, Aesthetex.

  • Work with clients across various industries, including visual arts, health and wellness, dentistry, executive coaching, cybersecurity, education, and technology.

  • Collaborate with founders and marketing teams to transform business visions into compelling visual identities and intuitive product designs.

Jan, 2017 - Jul, 2022

Design Lead, NXTLVL

  • Designed and founded a complete native fitness mobile app from scratch, successfully selling it on the App Store.

  • Collaborated with overseas engineers and external marketing teams, conducting daily stand-ups, launch workshops, and design critiques.

  • Out of 200 applicants, awarded the prestigious Black Founder Initiative from the globally recognized Yodel Mobile App Agency, receiving £100,000 worth of marketing consulting to ensure the app's success.

jan, 2017 - jul 2022

Design Lead, NXTLVL

  • Designed and founded a complete native fitness mobile app from scratch, successfully selling it on the App Store.

  • Collaborated with overseas engineers and external marketing teams, conducting daily stand-ups, launch workshops, and design critiques.

  • Out of 200 applicants, awarded the prestigious Black Founder Initiative from the globally recognized Yodel Mobile App Agency, receiving £100,000 worth of marketing consulting to ensure the app's success.

jan, 2017 - jul, 2022

Design Lead, NXTLVL

  • Designed and founded a complete native fitness mobile app from scratch, successfully selling it on the App Store.

  • Collaborated with overseas engineers and external marketing teams, conducting daily stand-ups, launch workshops, and design critiques.

  • Out of 200 applicants, awarded the prestigious Black Founder Initiative from the globally recognized Yodel Mobile App Agency, receiving £100,000 worth of marketing consulting to ensure the app's success.

03

Skills & Tools

Design PRocesses & Strategy

  • User Interface Design

  • User Experience Design

  • Interaction Design

  • Spatial Design

  • Responsive Design

  • Brand Identity

  • Wire-framing

  • Usability Testing

  • User Research

  • Rapid Prototyping

  • Double Diamond

  • Design Systems

  • Atomic Design

  • Creative Briefs

  • Design Operations

  • Acceptance Criteria

  • Heuristic Evaluations

  • Agile: SCRUM

SOFTWARE & TOOLS

  • Figma

  • FigJam

  • Confluence

  • Jira

  • Miro

  • Mural

  • Framer

  • Mixpanel

  • Amplitude

  • ShapesXR

  • Gravity Sketch

  • Adobe CC

  • Google Suite / Analytics

  • Trello

  • Slack

  • Monday.com

  • Final Cut Pro

  • Notion